Wilson Bongani Magudulela's Work Portfolio
Mediamark
Occupation: Conceptual Creative Executive / Graphic designer
Duration: March 2015 – January 2017
Platforms: Jacaranda FM, Kaya FM, East Coast Radio, Smile FM, Heart FM and Gagasi FM.
Conceptual Copy writing key responsibilities
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Translate Non-Traditional Radio ideas into concept documents that best assist the sales team in realising the Non-Traditional Radio target on the radio stations upon which they work.
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Script promos, live reads, generics, 100 word advertorials, live liners, social media, website content.
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Develop promotions briefs for the radio station’s implementation process.
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Liaise with radio station to ensure creative solutions are aligned to their programming strategies.
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I also attend client meetings when required for the purpose of receiving a creative brief or presenting ideas.
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Meet relevant deadlines and ensure timeous turnaround, communicating progress effectively throughout process.
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Effectively manage relations with all relevant stakeholders.
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Ensure up-to-date product knowledge on the radio station represented and relevant competitor activity.
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Participate in daily creative team meetings from a scheduling perspective.
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Develop solutions to any challenges that come within the scope of my responsibilities.
Graphic design key responsibilities
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Design customized presentation templates for the sales team for client presentation.
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Resize client's digital creatives provided to stations, including website banners, posters and electronic invites.
Arrie Nel Pharmacy
I started working on this account in May 2015. To date the client has increased their spend by up to 7 times their previous budget. Campaigns include a feature called High School Hits, tactical presenter appearance and their concluded year long car giveaway.
The concept: The Car Giveaway
‘The Car Giveaway’ competition was a campaign that drove listeners to the Arrie Nel pharmacies around the country and got them to spend R100 or more for a chance to win a Toyota Etios.
Jacaranda FM and Arrie Nel Pharmacy invited selected winners to the Jacaranda FM studios where an Oprah like moment was executed to give away the cars.
The unknowing winners were told the station is giving tours to selected listeners. They were first given the opportunity to be on-air and during the giveaway at Montecasino 8 listeners won a car each.
Platforms:
This campaign lived on-air, social media, on the ground activations and on the station’s website.
Achievements
Campaign on-air audio
Campaign on-air promos
Car giveaway live crossing on-air audio.
Campaign video
Please see all campaign videos on: https://www.youtube.com/channel/UCK7soJQEtday4XI82CLu-tQ
Capitec Bank
Previously not a client that used radio as a platform.
I wrote a concept which I named #EverythingCanWait and in order to grab the attention of the client, the concept had to live across multiple platforms, such as on-air, on the ground, social media and the website.
The concept: #EverythingCanWait
Capitec Bank opened their biggest branch at the Gateway Mall – Durban. Their objective was to inform people about the opening and educate listeners about Capitec Bank’s banking App.
In the form of a stunt, East Coast Radio’s Darren Maule tactically informed listeners about the opening and the banking App. Listeners got to experience his journey from the East Coast Radio studios to the newly opened branch. Listeners were given a chance to view the videos and answer questions based on its content for a chance to win.
Campaign on-air audio
Station feedback
This was a really great campaign!
Darren warmed up to it immediately because he is actually a big fan of the bank and the technology around the new banking app. It was easy to sell to listeners and the actual execution of the new branch was a great and really great piece of content to work with on the show.
The power spots were comfortable to the jock and from a planning perspective added to the shows all round feel.
A worthwhile and fun brand to be a part of.
We hope to be part of more in the future!
Regards
Jason McCall
East Coast Breakfast Executive Producer
Contacts: 031 570 9495
Campaign video
Please see all campaign videos on: https://www.youtube.com/channel/UCK7soJQEtday4XI82CLu-tQ
M-Net
The concept: Weekly Movies update:
I implement this camapign, by scripting a promotions brief for M-Net, where a weekly movies update feature on Jacaranda FM and East coast Radio is used to create hype around the content on M-Net. M-Net liked the concept and they later asked for a similar feature to promote their series’. This lead to them adding Kaya FM as the third radio station to further promote their shows.
Platforms:
This campaign is executed on-air and the stations' Website.
Please see link below:
ER24
This client’s objective was to create hype around being the premier private emergency medical care provider in South Africa, who offers quality medical emergency service solutions that best suits their customer’s needs. I was part of the team the conceptualised and implemented a concept where ER24 partnered with Jacaranda FM’s Breakfast show and became the official emergency response partners to MalJan (Jacaranda FM’s stunt man). MalJan executed stunts and ER24 would be on standby to ensure that he is safe.
The campaign ran on multiple platforms such as on-air, social media, the station’s YouTube account and the website.
This campaign is still in progress every Thursdays during the breakfast show.
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On-air audio.
Throw-forward Live reads Live crossing
Campaign video
Please see all campaign videos on: https://www.youtube.com/channel/UCK7soJQEtday4XI82CLu-tQ
About Steer@Total Mjojo Moments campaign
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The concept: #MjojoMoments
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I conceptualised a campaign where Steers and Total launched the Steers' Mjojo burger.
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Through the promotion of the new Mjojo burger, listeners were encouraged to celebrate their best moments with Total and Steers’ Mjojo burger for a chance of win a Total and a Steers voucher, each to the value of R2 000. This was achieved through a content driven campaign on East Coast Radio and Heart FM.
Platforms: On-air, website and social media platforms.
Campaign on-air audio
East Coast Radio audio
Heart FM
Launch on-air moment
Live liners
On-air competition moment
Campaign video
Please see all campaign videos on: https://www.youtube.com/channel/UCK7soJQEtday4XI82CLu-tQ
Heart Fm 104.9 FM feedback
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The competition went very well and the mechanic was very clear to explain to the listeners and once they understood what “mjojo” meant, we saw better responses on the SMS line. Of course, we had to first educate them on the meaning of “mjojo” so that we could get some decent responses and the DJ did well to explain it on-air as easily as possible.
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The concept was fresh and the team had some fun moments on-air when they spoke to the winners about their Mjojo moments. Listeners enjoyed sharing each other’s mjojo moments on-air.
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However, the entry mechanic was a very specific call to action in which people had to explain their Mjojo moment and it was not as simple as doing a straight forward SMS entry mechanic.
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Nevertheless, a good campaign by Steers and Total and Heart FM is very thankful to the client for making us the station of choice in our region for this campaign.
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Steers is promoting their new burger called Mjojo burger. Steers, Total and East Coast Radio have the perfect way to celebrate listeners’ best moments in life (general positive moments). Listeners are encouraged to celebrate their best moments with Total and Steers’ Mjojo burger to stand a chance of winning a Total and a Steers voucher, each to the value of R2 000.
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This competitions ended on the 3rd December. Entries were solid and engagement was high – testament to the number of entries for this one week workzone competition. Also the winners that were taken to air varied their stories with a number of interesting stories and what they considered a Mjojo moment.